Often, when HR professionals are asked why they aren’t more involved, common responses include, a common response is that ‚ÄúSales kind of does its own thing.” Sales leadership does carry the main responsibility for sales effectiveness, however, Human Resources need to increase their involvement in salesforce effectiveness. Why? Basically, companies that do not involve HR in salesforce effectiveness stall their growth.
Here are three of the core Human Resources disciplines that help to drive salesforce effectiveness;
Talent
HR partners will often be requested to help Sales Management with recruiting specific job roles. Sometimes, the Sales team accuses the HR team of not understanding the skill set required for those jobs. The Sales & Human Resources teams need to work together and be able to strategise together. One key strategy would be to focus on talent, this includes; managing poor performance and providing better training for the sales team.
Motivation
The next core element of Human Resources that is vital to maintaining a high-performing sales team is motivation. Sales employees often have a different perspective from the rest of the employee population and are usually more motivated by product quality, marketing influence and achievable goals than their non-sales colleagues, and less motivated by performance management and equity rewards.
Compensation ranks high on their list of concerns, but are these organizations more productive because they pay more, or are they paying more because they’re more productive? Paying at or above the market doesn’t mean performance will follow. Pay and performance are vital components of salesforce engagement and motivation.
Productivity
There is a strong relationship between sales force effectiveness and time allocation. Companies who spend more time on sales, and less on other duties, such as administration, often have greater sales productivity.
Within any sales organization there is opportunity for productivity to increase and can directly translate to the company’s growth. Sales organizations need HR disciplines to align talent with strategy, assess opportunities for increased motivation, and identify barriers of productivity. HR has a very relevant, hands-on role in contributing to sales force effectiveness.