For a few years now, there has been a lot of talk about developing a purpose-driven business. That may be OK for the “big end of town”, but is it really achievable for your average Australian SME?
In the book Why Purpose Matters, 9 CEOs share their experiences on how “purpose” is improving employee motivation, competitive advantage and overall organisational capacity. It’s all about changing your focus away from what you do so you can concentrate on why you do it.
How To Start The Process
Defining your purpose, then embedding it within your organisation is a multi-layered task. The process needs to start at the top but requires inclusivity and consultation to succeed. By encouraging everyone in the business to become stakeholders in the process, you will find “purpose” leads to increased employee engagement and productivity.
The Essential Steps To Success
Timing
Don’t rush into changing your business into a purpose-driven organisation. Think of it as a long-term plan for improving your organisation’s performance.
Realistic Scope
Defining the most valuable purpose of your business and placing it at the core of your organisation’s activities is an ongoing process. Use it to help you make business decisions and determine future plans.
Management Support
The transformation to a purpose-driven organisation is only possible if the most senior leaders in
your business all commit to its success. When they actively demonstrate involvement and support,
it will encourage your staff to participate in the project. Eventually, everyone will become
champions of your business purpose.
Get Expert Help Early In The Process
The authors of Why Purpose Matters state that using HR professionals to manage your transition will deliver the best results for your business.
At End2End Business Solutions, we have the skills and experience to help you transform your business into a high-performing purpose-driven organisation. For help and advice, call us on 02 8977 4002 today.