Your ideal future staff member may not be actively looking for a new job right now but they are looking at social media. That’s why you need to advertise your vacancies on social platforms. But it’s not as simple as popping a post on Facebook. You need a social media recruitment strategy.
Here are our top 4 strategies for successfully using social media as a recruitment tool.
Tip 1: Pick the social media platform where your ideal candidates hang out. For example, technical experts are often found in specialist forums like the ones you’ll find on LinkedIn.
Tip 2: Just like advertising your products or services on social media, successful job post need to use the right search terms to be found by potential candidates.
Tip 3: Candidates will evaluate your business, just like potential customers do. That’s why your job ads need to “sell” the advantages of working in your organisation.
Tip 4: Ensure your job ad reflects the same values and messaging as your website because good candidates will go to your website before they consider applying for the role.
Think of us as your digital marketing recruiters
Using social media to advertise vacancies is just as important to your business as your other social media marketing activities. But it will only work if you have the expertise to design and implement a social media recruitment strategy. That’s where we can help and why we suggest you think of us as your digital marketing recruiters.
We can promote your job vacancy using the latest social media recruitment strategies on LinkedIn, Facebook and Instagram. Plus, with the acquisition of Working Parents Connect, we now offer our own Jobs Board with over 75,000 active candidates. You can learn more about our social media recruitment packages here or contact the team at End2end Business Solutions.